The Foundation

Create productsworth selling.

You cannot outmarket a bad product. The Product playbook is how Titan members source and build brand-worthy products, looking at the Canton Fair through TikTok eyes, not just what ranks on Amazon.

The China Magic cohort at the Canton Tower in Guangzhou

China Magic

Source at the Canton Fair, with the team.

A 5 or 12-day sourcing, manufacturing, and mastermind trip around the Canton Fair. The hands on trips that built Titan, led by sourcing experts and your fellow operators.

  • Direct factory visits and a guided Canton Fair tour
  • Supplier negotiation that cuts your COGS
  • Exclusivity deals on new product opportunities
  • Masterminds with 7 and 9 figure sellers

One member cut COGS by $1 a unit across 400,000 units. That is $400,000 saved on a single product.

Explore China Magic
Inside a Canton Fair hall with the China Magic group A China Magic member negotiating with a supplier Reviewing a supplier catalogue at the fair China Magic group dinner on the Guangzhou waterfront China Magic group dinner in Guangzhou An evening meal with the China Magic cohort China Magic members exploring Guangzhou together The China Magic group on a temple visit The Guangzhou skyline during China Magic
01

Why it matters

Everything starts with the product.

Marketing, AI, and ads only amplify what is already there. The shift is simple: you are no longer hunting for a product that ranks, you are creating a product that can go viral and carry a brand. Titan members start there, with margins that survive contact with reality.

Looking at Canton Fair through TikTok eyes is completely different. You are looking for products that can go viral, not just products that rank.Titan Product Playbook
A Titan operator finding winning products at the Canton Fair
Discovering hidden gems at the Canton Fair
02

The Product playbook

What you will master.

Selection

The Product-First criteria

Visually demonstrable, story-worthy, differentiated, margin-healthy. Choose products that win before you buy.

China Magic

Hands-on sourcing trips

Source at the Canton Fair on the China Magic trips that built the network, twice a year.

Sourcing

Supplier negotiation

Find, vet, and negotiate with factories on terms that protect your margin.

Differentiation

Stand out on the shelf

Differentiate and validate so you never compete on price.

Economics

Margins and cash flow

Know your CM1 to CM3 and inventory cash cycle before launch.

Brand

Brand-worthy by design

Create products that generate content and a brand customers remember.

The Titan edge

Operators who have sourced thousands of products.

Tap supplier contacts, the trip-tested process, and AI product research that finds the opening, the same foundation behind billions in member sales.

Apply to Join Titan
  • The China Magic sourcing trips (twice a year)
  • The Product-First selection framework
  • Supplier contacts shared across the network
  • Differentiation and margin modelling
  • AI powered product and competitor research

Beyond the playbook

The product is the foundation. The room builds it with you.

The Product playbook is one piece of a Titan membership. Around it sits the weekly rhythm and the people who make it run.

See Everything Inside
  • Weekly sourcing and product R&D workparties: do the work live, with operators on the call
  • Live huddles in your tier room, with sellers at your stage and ahead
  • A 1:1 leader strategy call and a built 90 day execution plan
  • A dedicated success coach and an accountability pod
  • Titan Tools, masterclasses, and the SOP library
"My business has grown 488%, breaking $50k per month, and I launched another 48 SKUs."Vanessa C. · Member
"Titan guided me to scale and exit my Amazon business. My first 7 figure exit."Matt Phipps · Member, now leader
"Simply the best. After numerous expensive classes and top-tier coaches, this stands alone."Sarah Pope · Verified, Trustpilot
★★★★★Rated 4.9 / 5 across 340 reviews on Trustpilot

Inside China Magic

What sourcing with the team actually looks like.

A China Magic moment at the Canton Fair: Meet Angela, an attendee on China Magic
Meet Angela, an attendee on China Magic
A China Magic moment at the Canton Fair: best experience ever, keep more profit
“Best experience ever”: keep more profit
A China Magic moment at the Canton Fair: Walk in with the team, not alone
Walk in with the team, not alone
A China Magic moment at the Canton Fair: Visit the factories, get the best terms
Visit the factories, get the best terms
A China Magic moment at the Canton Fair: Members sourcing on the Canton Fair floor
Members sourcing on the Canton Fair floor
A China Magic moment at the Canton Fair: Home-run products competitors never see
Home-run products competitors never see
A China Magic moment at the Canton Fair: The question to lead every supplier meeting with
The question to lead every supplier meeting with
A China Magic moment at the Canton Fair: How trust gets built with suppliers
How trust gets built with suppliers
A China Magic moment at the Canton Fair: When the factory owner joins the conversation
When the factory owner joins the conversation
A China Magic moment at the Canton Fair: The real magic after the fair closes
The real magic after the fair closes
A China Magic moment at the Canton Fair: Day one at the Canton Fair
Day one at the Canton Fair
A China Magic moment at the Canton Fair: China Magic begins
China Magic begins
A China Magic moment at the Canton Fair: Orientation before the fair floor
Orientation before the fair floor
A Titan operator on leverage at the Canton Fair
Leverage at the Canton Fair
Sourcing with Titan
Sourcing with Titan
On the China sourcing trip
On the China sourcing trip
China Magic: ten years hosted at the Four Seasons in Guangzhou
Ten years welcomed at the Four Seasons, Guangzhou
China Magic mentors walking the Canton Fair floor with a member
Mentors walk the Canton Fair floor with you
China Magic members on a factory floor seeing production first-hand
On the factory floor, you ask better questions
A China Magic mentor answering a member's sourcing questions
Get your sourcing questions answered
Explaining what Chinese New Year means for an ecommerce supply chain
What Chinese New Year means for your supply chain
On whether to move manufacturing out of China
Moving manufacturing out of China? A word of caution

Create a product that wins.

Titan is by application. We work with operators serious about scaling real ecommerce brands across every channel.

Apply to Join Titan

For 7 and 8 figure ecommerce brand founders.

Apply to Join Titan